DWA (Dads With Attitude) Apparel was founded in 2014. It started off as an Instagram account (@dadswithattitude) that would use comedy for our everyday parent lives. After a few months, founder Clive Felice created a Robot named Flux for his son's obsession of Robots. He then printed it on a shirt and posted it on our Instagram page. After numerous requests to sell the shirt, we created our DWA Brand that would cater to modern families.